Why content strategy is important for UX. Bad content can never deliver a great user experience. However, if the content has a structure and all the necessary information a user needs, it will help create a good user experience. It gives designers a foundation and an idea of what they are trying to communicate visually.
Without content, you leave designers to use their best judgement to create a design that accurately conveys a message they know little or nothing about. The user experience of a website has many aspects, but one of the least discussed and perhaps the most important is content. The content of any website drives the user experience. You can have the best design themes, the best graphics and even a great personalisation strategy, but without great content to back it up, the user experience can still be very poor.
The content of all these elements is key to the user experience and therefore influences conversion rates. The order in which these elements appear is intentional and is based on how the human mind works and what needs to be done to influence people. While UX refers to the functionality, design and usability of an entire website, content strategy refers to the planning, development and publishing of information (content) for a website. Customer experience can make or break the future of an online business.
In a world where marketers produce and share tons of content every day, customers are bombarded with marketing messages that raise their expectations of brands and challenge their loyalty. Content strategy provides the vision that guides the development of content according to a specific business objective. This strategy should be clearly defined and documented, and should describe how and when a company produces content (such as articles, infographics and videos), shares it and measures its success. This ensures consistency and helps to maintain the interest of online audiences.
Surveys of B2B marketers also support this claim. Only 16% of the least successful have a documented content strategy, compared to 62% of the most successful. This product is a useful online tool called The Flavour Generator, offered by Hello Fresh, a UK-based meal kit service. The tool provides dinner recipes based on the user's taste and cooking preferences.
At this point, we have a good understanding of content strategy and UX copywriting, so let's identify the differences between the two. This is why many companies include UX copywriting as part of their overall content strategy, ensuring that digital products support business objectives. This combination of content strategy and UX copywriting can be an excellent approach to improve your company's bottom line as well. Interactive formats can work for sleek fashion content where users are looking for an immersive experience, but are distracting for specific educational content.
According to Bridgette, UX copywriting is here to stay, so copywriters must learn to research and write even more customised copy for digital products. Designed by Content Insight, CAT is a godsend for content strategists who need to build content audits for large sites. Bridgette Hernandez is a content specialist and writer at Supreme Dissertations and Hot Essay Service. To do this, especially when a content strategist focuses on creating a message, or providing guidelines that will evoke a specific voice, they are using branding techniques.
Content strategy is the framework that guides the creation, distribution and management of actionable content that helps achieve a specific business objective. From my personal experience, I have found that the chances of having perfect and approved content before or during the design phases are slim to none. Because of the obvious benefits of a cohesive UX and content strategy, make sure you always keep content marketing and UX principles in mind. Once a user has chosen to stay on your site, you want to engage them with content that is clear, concise and useful.
User experience (UX) and customer experience (CX) are often used interchangeably to describe how a person interacts with your website. Content strategy borrows and learns from the user experience to prioritise content, create navigable site maps and ultimately help users find the information they need, in the places they expect to find it. Content strategy is the overall plan for linking content artefacts along a journey and guiding users towards meeting their goals.