What is the goal of user experience design?

User experience (UX) design is the process design teams use to create products that provide meaningful and relevant experiences for users. This involves designing the entire product acquisition and integration process, including branding, design, usability and function. User experience (UX) focuses on getting to know users, what they need, what they value, their capabilities and also their limitations. It also takes into account the business goals and objectives of the group managing the project.

UX best practices promote the improvement of the quality of user interaction and perception with your product and any related services. In the age of the Internet and smartphones, the usability of a website, mobile application or software will largely determine its success in the marketplace. Together with UI designers, UX designers are responsible for ensuring a smooth online experience for the user. From e-commerce websites to dating applications, from CRM software to web-based email clients, each and every online journey taken has been carefully designed by a user experience professional.

A user experience (UX) designer ensures that a product is easy to learn and use for the end user. A UX designer works from the beginning of any product process to ensure that product teams are building products that are aware of their users, their needs and pain points. User experience design is practised by user experience designers who are particularly concerned with the interaction that occurs between users and the system they are using. Although the term "user experience" was first coined by Don Norman in the 1990s, the concept of UX has been around for much longer.

So, for example, a UX designer would take the principles that lay out how to make a product accessible, and actually incorporate those principles into the design process of a system so that a user who is interacting with it finds it accessible. My experience of working in UX has included elements of research, testing, business analysis, project management and various principles of psychology, as well as the more practical design tasks such as schematic and prototyping. Increasingly, UX designers will need to adapt their approach to ensure that the latest technologies are accessible and easy to use. In addition, a meaningful user experience allows you to define the customer journeys in your product that are most conducive to business success.

User interface designers (also known as interaction designers) focus solely on the interface of a product, not on the flow between interfaces or the user experience of the user journey. Find out how Vanquis Bank's UX team brought user insights to the table by introducing Maze into their tool stack. The purpose of visual design is to use visual elements such as colours, images and symbols to convey a message to your audience. Find out how to ask the right user research questions to gain valuable insights and make better design decisions.

In recent years, the role of the interaction designer has shifted from focusing solely on specifying user interface components and communicating them to engineers to a situation where designers have more freedom to design contextual interfaces based on helping to meet user needs. Module tabs, breadcrumbs, slideshows) for certain tasks based on their effectiveness lead to better and more familiar experiences. Visual design, also known as graphic design, user interface design, communication design and visual communication, represents the aesthetics or look and feel of the front end of any user interface. Similarly, in the world of digital design, UX refers to everything that affects a user's interaction with a digital product.

In the early stages of this process, UX designers invest time in user research, including defining the target audience (who will use the product) and learning about the audience's goals and needs.