What does user experience mean?

Definition of user experience (UX). User experience (UX) design is the process design teams use to create products that provide meaningful and relevant experiences for users. It involves the design of the entire product acquisition and integration process, including branding, design, usability and function. User experience (UX or UE) is the way a user interacts with and experiences a product, system or service.

It includes a person's perceptions of usefulness, ease of use and efficiency. Improving the user experience is important to most companies, designers and creators when creating and refining products, as a negative user experience can diminish the use of the product and thus any desired positive impact; conversely, profit-driven design often conflicts with ethical user experience goals and even causes harm. However, the attributes that make up the user experience are objective. User experience (UX) is made up of all the interactions a user has with a product or service.

It is the personal and internal experience that customers have when using a product interface. User experience refers to the unique and cumulative experiences that occur for users as a result of their interaction with an object in a given context. The international standard on ergonomics of human-system interaction, ISO 9241-210, defines user experience as a person's perceptions and responses resulting from the use or intended use of a product, system or service. User-centred design is an iterative process in which an understanding of users and their context is the starting point for all design and development.

To achieve a high quality user experience in a company's offering there must be a seamless fusion of the services of multiple disciplines, such as engineering, marketing, graphic and industrial design and interface design. Depending on the task or project and the expertise to be achieved, even one partner may be more influential than the others. Let's say, on the other hand, that your shopping experience is easy and uncomplicated, then the UX will be considered good. As you can see, ux design has multiple interpretations, but it's really about keeping your users at the centre of everything you create.

The user experience of your product plays a key role in attracting and retaining your customer base. User experience, on the other hand, is concerned with the people who interact with a product and the experience they receive from that interaction. One of the often overlooked factors that is potentially as important as the user and the object is context. Let's look at some examples of user experience that can help you see how this concept plays out in real life.

Just like in a video game, you create a character and make a list of the various tasks you want to perform (as well as the negative habits you want to eliminate), and your character is given experience points or has experience points taken away as you go along. In essence, this means that you are investing enough money into your business to make it a crowd favourite, and now you reap the rewards with higher profits. By employing the six disciplines of UX and using data from Google Analytics, Search Console and Crazy Egg's heat maps, you can improve the user experience even further as time goes on. Weather, location, culture, environment, human presence, among other things, all contribute to varying degrees to the user experience.

In this example, the user has not only performed the interactions indicated in the text, but others such as visiting the Apple website, opening the door of the Apple shop, shaking hands with the salesperson, paying for the computer, and many more.