What does user experience design do?

A UX designer focuses on all aspects of product development, including design, usability, functionality and even branding and marketing. Their work spans the entire journey of a user's interaction with a product and includes identifying new opportunities for the product and the business. The role of the UX designer is to make a product or service usable, enjoyable and accessible. Although many companies design user experiences, the term is most often associated with the digital design of websites and applications.

Although the exact process varies from product to product and company to company, the general phases of design tend to be the same. In other words, ux design is the process of designing products (digital or physical) that are useful, easy to use and enjoyable to interact with. It is about enhancing the users' experience when interacting with the product and ensuring that they find value in what is being offered to them. User experience (UX) designers are responsible for creating an optimal user experience when interacting with a digital or physical product, such as a website or a coffee machine.

Some focus on service design, such as designing the overall experience of using public transport or visiting a doctor. Norman argues that when designers describe people only as customers, consumers and users, they risk diminishing their ability to make good design. Think about the problem you are trying to solve for the user (and how it aligns with the brand's goals). But despite their professional relationship, the roles themselves are quite different, and relate to very different parts of the design process and discipline.

At the same time, the visual designer is responsible for conveying the ideals of the brand in the product and creating a positive first impression; this responsibility is shared with the industrial designer if the product includes hardware. In many cases, a user experience is produced by the serendipitous collision of code and assumptions about people, so I believe the distinction lies with brands that recognise the value of a carefully crafted digital experience. While a designer can create a lever, a flow or an interaction that is beautiful, unique, engaging and functional in a flow UXD extends to all the disciplines that come together to make the overall user experience great. On the other hand, coding has become less of a necessity as more and more prototyping and wireframing tools are designed with non-programmers in mind.

A user's experience is determined by whether their interaction feels logical, fluid and easy, or whether it feels confusing, random and a struggle. Let's take a look at some of the tasks and responsibilities you are likely to encounter throughout the design process. User experience (UX) and user interface (UI) design often go hand in hand, but the two fields have some important differences. While the interaction framework establishes an overall structure for product behaviour, a parallel process focuses on visual and industrial designs.

As you can see, UX design has multiple interpretations, but it's really about keeping users at the centre of everything you create. Graphic design skills are often thought of as optional in UX research, but it would be hard to deny the impact of beautifully presented findings. It is critical to focus on the full experience in the Internet age because you will likely never meet many of your customers face-to-face.