And more than 36 percent say that slow load times make them less likely to return to an e-commerce site next time. Those lost users can mean significant losses to your bottom line. Google's PageSpeed Insights is a very useful tool for checking the loading speed of your website. It can help you pinpoint which pages are causing you problems and what causes the delay.
With a little effort, you can get a 100n Google PageSpeed Insights score. He is the co-founder of NP Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he's a top 10 marketer, and Entrepreneur magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognised as one of the top 100 entrepreneurs under 30 by President Obama and one of the top 100 entrepreneurs under 35 by the United Nations.
User testing is a great way to evaluate the user experience of a website. Using a sample group of real users, you can review their thoughts and opinions as they browse your website and see their reactions behind the screen. But more importantly, user testing provides qualitative and quantitative data that can be translated into measurable UX metrics. Through ROI and KPIs, companies can measure how successful they have been in achieving a particular goal.
ROI (return on investment) is a purely financial indicator and quantifies the success of a project in relation to its investment. For example, if a company invests 10,000 euros in UX activities to improve its online shop and then generates 25,000 euros more revenue in the following year, this corresponds to an ROI of 150%. KPIs, on the other hand, are ratios that you can choose or define yourself and that translate the success of a project - however you define it - into tangible figures. While ROI is only a financial indicator, KPIs are relevant to almost every employee in an organisation - from call centre employees to general managers - and can be applied to a wide variety of processes.
The Task Success Rate (TSR) measures the number of successfully executed tasks and is used very frequently. If a task has a clearly defined end point & - for example, filling out a form or buying a product - the TSR can be measured. However, it must be clear which objectives are considered a success in a particular case before starting to collect data. According to its inventor, John Brooke, the System Usability Scale (SUS) is a "quick and dirty" tool with which to test the usability of a product.
The scale consists of a 10-point questionnaire with five possible answers each, ranging from strongly agree to strongly disagree. If users do not complete the form and do not submit their information, you will have lost all the data, so ask only for the minimum amount of information you need. For designers looking to build products that are easy and satisfying to use, measuring user experience makes all the difference. If you already have some users or volunteers willing to share their feedback, loom is a great tool for recording screencast videos.
Organisations can look at the average task time for only those who were successful or they can look at the average task time for all users. In a typical user test, target users will attempt to complete various tasks while observers watch, take notes and record their behaviour. It is imperative that you test with your actual or potential users to understand how they actually perceive and use your website. How users feel, what they say before, during or after using the product, and how this affects brand perception.
Now that you know the purpose of your website and the behavioural signals to look for, you can define how to measure each of these signals. The list below covers different types of ways UX designers might measure UX as they create and update websites for optimal user experience and satisfaction. The metrics shown in Table 2 help us gain a more nuanced understanding that provides a basis for making improvements to a user experience. Users can complete all tasks with ease, with a 100% success rate and no errors, and still not be satisfied with the user experience.
In the following, we will focus on three key types of user experience metrics, how to track them and how to integrate them into an organisation's measurement framework. UXCam is a tool that allows you to capture and visualise video data from the screen and from users' interaction with your mobile applications. It is important to note that user experience measurement can tell you what users are doing on your website, but it cannot tell you why or allow you to address challenges directly.