Improving the UX on your website

How to improve the user experience. However, as one web design agency says, rapidly evolving digital trends can make your website feel old and outdated. While a redesign may be desirable at times, you may not have the time or resources to invest in such a large project. To help you overcome this challenge, we've put together a list of 10 simple ways to improve your user experience design to make it more useful and helpful.

To dramatically improve the user experience in consumer and employee-facing applications, companies should offer customers and internal teams a password-free experience. By removing the friction of passwords, customers gain seamless access to resources such as banking, workstations and even Internet of Things (IoT) devices such as smart locks and ATMs. Getting off on the right foot with customers, with a low barrier to entry, is a big step. As Bob Dylan said, "the times they are a-changing".

As technology became a commodity in the professional and personal sphere, expectations grew for intuitive experiences and faster access to information. Suddenly, users were less of a commodity and more of a customer, demanding better and friendlier experiences that were available anytime, anywhere, forcing companies to embrace digital. Soon, it was more apps that had to adapt to humans rather than the other way around. So, if you're looking to smooth your user adoption and increase retention, this blog is for you.

In it I'll talk about six tips for improving user experience and making sure user expectations are met. User experience refers to the sum total of feelings and observations a person has when using your product - how intuitive is it, how pleasant is it to use, and how easy is it to perform the task the user wants to solve when using your product? In other words, UX is about how people interact with your product and the experiences they get from that interaction. When using an app, whether it's an internal or customer-facing app, users expect beautiful interfaces and omni-channel experiences that work seamlessly between different devices, such as desktops, tablets and phones. They also expect every application to be available at all times, regardless of whether it is a leisure or business application.

The point is that the path to UX is also about changing mindsets - how can you do this and make sure you are meeting your users' needs in the channels that are most convenient for them, while helping them achieve their goals? The first thing to understand is that end-user expectations are the most important element in building a good application. They bring their first-hand experiences and expectations to your business, and, good or bad, there is nothing more powerful than a company's user advocacy. Just as important as finding "talent who have the technical skills needed to build your app, is finding people who understand the business and the industry, and who have real on-the-ground experience designing apps similar to the ones you envision. Having someone on your side who can share previous experience and explain the benefits and possible improvements is a great way to start gaining the attention of the company's sponsors.

If you understand the business and can discuss and introduce some pain points, you are ready to start moving towards success. To design great applications, you have to understand the pains and needs of the end user. Sit down with them and observe all the steps they take to complete a task. Sometimes they will show you a shortcut or point out a problem you hadn't thought of.

And then structure what you observe so that you can use it as productive input. You should come away from this interview having clearly framed the problem, and having identified a starting question that will guide the project you are working on. As you get input from both the company and the users, it is useful to storyboard the process they are currently following. For example, imagine that your client wants to facilitate the expense submission process.

Draw the current process on a piece of paper and, together with the users, identify how you can make the process more productive. What steps should you add or remove? How can you make the existing steps more efficient? Once you get into the prototyping phase and have real working prototypes, you should test them with real users to get their feedback. Preferably, you should include some of the same users who provided the initial feedback. With their feedback, you can go back to the lab and repeat.

Since all IT projects have milestones, this will help you understand where the project is at in terms of your users' and customers' expectations and help you adjust timelines and expectations as needed. But, to do this accurately, it is vital that from the outset you make your audience feel comfortable providing real and honest feedback from someone other than you and your team and offering subjective opinion. Improving the user experience starts with creating the right level of engagement between everyone involved, including users. In the process described above, the ultimate goal is to make the adoption process easier and to get everyone excited and engaged, and to get them to adopt the technology as quickly as possible.

If you are interested in learning more about how you can transform your users' experience, watch this webinar on how Humana is using low-code to deploy B2C and B2E mobile applications with a seamless UX. By submitting this form, you agree to the processing of your personal data by OutSystems as described in our Terms and Conditions and our Privacy Statement. This is a great way for user experience designers to refresh and increase their skills. Why not take a break from user experience design altogether? Go and do some requirements capture work or work on a product development team.

If you can, you might want to try software development. Join 279,688 designers and get weekly design inspiration and tips delivered to your inbox. At its core, a well-designed user experience is about leading the user to the data or resources they need, cutting off anything that might get in their way. When a user comes to a link or an image, they expect that link to take them to the next place they want to go.

A good user experience on your website ensures that your visitors can find everything they are looking for easily and quickly. Make sure that website users can reach their main objectives quickly and easily, without having to wait for your website to take forever to load. In design terms, fluidity is when the user moves effortlessly from one aspect of the website or mobile app to another to meet the ultimate goal of accomplishing their goals. User experience (UX) refers to the set of behaviours that consumers exhibit when interacting with a website.

Use the language your users are familiar with, be user-oriented; make sure your contact with the user is transparent. If you find that users are resistant during a particular part of the process, you can dig deeper to discover the root of the problem. Only see the information necessary for users to navigate to another part of the site or convert the offer. Use images strategically and place them on your website to support the content and allow users a visual break from the text, but make sure they are relevant and not generic.

User experience (UX) is all about knowing your users, what they need, what they value, their capabilities and also their limitations. Make sure colour-blind users can read your website and be aware of the contrast or overall colour of the mobile website.